Product liability occurs when the manufacturer or seller of a defective product allows that defective product to get into the hands of a consumer. When a manufacturer or seller misrepresents a product, that misrepresentation can be the basis for a product liability action. In the product liability context, misrepresentation occurs when product advertising, packaging, labels, or other product information available to consumers misrepresent material facts concerning the quality or use of the product.
Some examples of how misrepresentation can lead to product liability are as follows:
Misrepresentation in product liability can be either negligent or intentional. Negligent misrepresentation occurs when the manufacturer did not intend to misrepresent the product. Intentional misrepresentation occurs when the manufacturer or seller of a product sets out to mislead the consumer about the product’s safety, effectiveness or quality. A finding of intentional misrepresentation is rare as the manufacturer or seller’s intent is difficult to prove.
Copyright 2012 LexisNexis, a division of Reed Elsevier Inc.